CNN is considering a new day for “New Day.”
Executives have been mulling a move that would put Alisyn Camerota, the “New Day” co-anchor who has steered the program though the bulk of the Trump administration, to afternoons, according to a person familiar with the matter. She could be replaced in that role by Brianna Keilar, a Washington-based afternoon anchor who has gained attention in recent months for delivering hard-nosed video essays and pushing back at Trump officials in live interviews.
Spokespersons for CNN did not respond to queries seeking comment. NBC News’ Dylan Byers previously reported the potential moves via Twitter.
If the switch is put into place,it would represent another shake-up at the CNN A.M. franchise, which vies regularly with MSNBC’s “Morning Joe” and Fox News Channel’s “Fox & Friends.”
People familiar with the matter say Camerota has for some time sought a new position, citing the demands of early-morning TV. She has impressed executives at CNN with her ability to handle some of the morning’s most aggressive guests while also interviewing people on sensitive subjects — a rare quality. She also regularly spars good-naturedly with her co-anchor, John Berman, who has handled many different roles at CNN and always maintains a sense of humor while on camera. She joined CNN in 2014 after a long tenure at Fox News Channel.
In January, “New Day” ranked second among cable-news audiences in the demographic most coveted by advertisers, people between 25 and 54. That measure has been a key metric for CNN under its leader, Jeff Zucker, as it helps determine the rates advertisers pay for commercials on the show. MSNBC’s “Morning Joe” had more of that category of viewer in January, though “New Day” had more viewers than “Fox & Friends” among the advertiser for the first time last month since it debuted in 2013.
More to come…