“Physical,” a new 1980s-set dark comedy created by Annie Weisman and starring Rose Byrne, will premiere on Apple TV Plus in the summer.
The 10-episode series follows Sheila Rubin (Byrne), who is described as a “quietly tortured, seemingly dutiful housewife supporting her smart but controversial husband’s bid for state assembly.” Behind closed doors, however, Sheila is also battling a complex set of personal demons related to her self-image — until she finds release through the world of aerobics.
Sheila will first get hooked on the exercise itself, but her real road to empowerment comes when she finds a way to merge her new passion with the burgeoning technology of videotape, to start her own business. Set in the 1980s, the show will track Sheila’s journey from “stifled, overlooked enabler to a powerful, confident economic force” — aka a female lifestyle guru.
In addition to Byrne, of whom you can see a first-look, in-character image above, “Physical” stars Rory Scovel, Dierdre Friel, Della Saba, Lou Taylor Pucci, Paul Sparks and Ashley Liao.
The show is produced by Tomorrow Studios. Weisman and Byrne serve as executive producers alongside Alex Cunningham, Marty Adelstein and Becky Clements. Additional executive producers who also serve as directors are Craig Gillespie, who directs the pilot, and Liza Johnson and Stephanie Laing.
“Physical” is the first Apple TV Plus series to have an announcement out of the streamer’s virtual Television Critics Assn. press tour, which is taking place on Friday. Stay tuned, as more news will be added here shortly.